Instagram is an online mobile application that is employed for sharing photos and videos. Instagram is following in the footsteps of Facebook and Twitter and fast become a highly sought after social media tool. Instagram was originally developed guarantee people could apply different filters to photographs that they had taken on their smartphones and would allow these phones easily upload and share these photos with friends (or account followers) when using the Instagram application. More recently video was introduced to Instagram it can be uploaded, but Instagram video footage are limited to between 3 to 15 seconds long.
Why are businesses turning to Instagram?
There are more than 300 million Instagram users everywhere around the world.
Approximately 70 million photos are uploaded per work day.
The account is ‘free’ to organise so the numbers of low barriers to your path.
It is really a medium that permits you to for easy sharing of content round the clock.
What kind success have businesses achieved using Instagram?
Businesses while Levis, L’oreal and the others tend to be able to use the tool to:
To increase awareness of their products and services.
To increase brand exposure.
To showcase their community and pro bono work to inspire and attract prospective buyers to engage with their product, service or brand.
Run successful promotions, competitions and free gifts.
Small Business marketing success with buy instagram likes
Instagram appears to be be particularly popular with product based businesses resulting from its visual nature. Businesses that are product based such as clothing, jewellery, make up or even food based business have achieved success using Instagram. This is simply because the application allows for photos for posted and shared of people either wearing or making use of these products. For instance, a food manufacturer might post photos of a person cooking with, sharing a meal, or entertaining friends using their food products and solutions. This success is not exclusive to big brands as little business businesses are usually able to leverage the ability of Instagram to engage their attendees. For instance, Melbourne based caf The Kettle Black had over 45,800 followers in March 2016 possess achieved this through associated with of attractive photographs of their own food and pictures of cafe meals that Instagram users would be attracted to, as well as using hashtags that foodies, food bloggers and other Instagram users would be interested in or search for the purpose of.
Bloggers, social media stars and media personalities have amassed a loyal following online with hundreds and sometimes thousands of folks that following their Instagram reports. This ‘influencer’ group means that there are several eyeballs there ready observe your service or product. The audience has been designed for you. The engagement has already been formed and experiencing this finding your product uploaded onto their Instagram feed or featured by blogger or popular Instagram account holder will aid you to grow your audience more quickly. Therefore taking time to identify key ‘influencers’ in your industry and also you can tap into this is very.
Hashtags – What are they?
How do they be used to increase business exposure?
I show that if you are interested in getting onto Instagram you spend time a lot poorer doing your Hashtag research. Hashtags are tags a person can can incorporate a caption of a photo that you upload. To create a hashtag you have to have use the # symbol at the front side of the tag and thereafter add a keyword or several keywords without spaces after the hash logo. For example, you might post a thing image of pair of jeans. Your hashtags could be: #fashion #style #jeans #lovethatstyle. Will probably already consider hashtags though they are also popular on Twitter nonetheless, if you are not take a glance online notice some samples of how you have used them. The intent of the hashtag is to tag your photo to be able to subject or topic category that is ‘searchable’ or ‘popular’ on Instagram.